Shipped, building, and exploring — the path from names to an identity protocol. Tap a card for the full detail.
Full on-chain, token-weighted DAO governance with staking rewards for active voters.
Why it matters: Encourages long-term staking commitment and active governance participation.
Distributes the 5% governance-reward allocation to voters
Flows to: Active DAO voters
Alerts holders when a .sui domain is nearing expiration, via the Pawtato integration.
Protocol fees periodically buy $NS; 80% of the purchased tokens are burned and 20% flows to the DAO treasury.
Why it matters: Direct value accrual for NS holders via continuous open-market buybacks.
80% of protocol-fee value burns $NS; 20% goes to treasury
Flows to: NS holders + DAO treasury
Claiming a community subname turns a holder into an on-chain community member, adding social and holdings signal to the community graph.
Why it matters: Generates network effects and revenue shares for custom namespace subnames.
Subname revenue split
Flows to: 90% community owner / 10% DAO treasury
Supported stablecoins can move peer-to-peer on Sui with $0.00 transfer fees and no separate SUI gas balance.
Why it matters: Free stablecoin transfers make .sui names more useful as everyday payment handles.
Network-level payment rail that drives demand for readable payment handles
Flows to: Sui users and SuiNS name holders
Any .sui name holder can issue unlimited subnames (you@community.sui) on-chain for free — a default capability since launch.
Precedent: ENS requires CCIP-Read off-chain infrastructure to issue subnames at scale — not needed on SuiNS
A TypeScript SDK (`SuinsClient`) lets any app resolve .sui names to addresses and metadata with a single function call — documented and live on docs.suins.io.
Why it matters: Every new integration makes .sui the default to read and harder to displace — integrations are the moat.
Precedent: SNS Records v2 & SDK (150+ integrations), ENS text records
Link a .sui name to a decentralized Walrus Site directly from suins.io — your site goes live at your-name.wal.app with no host or server.
Why it matters: Every decentralized website needs a .sui name as its address — every new site is a new name registration.
Let a parent .sui name owner delegate controlled subname-creation rights without transferring the parent name NFT.
Why it matters: Delegated subname creation makes communities and marketplaces practical without handing over the parent name.
Allow short subnames like a.example.sui and zk.example.sui under parent domains.
Why it matters: Short subnames make community handles more desirable, memorable, and useful for identity.
Precedent: ENS subnames do not require the .eth registrar's 3-character minimum
Bring .sui into the global DNS root so it resolves natively in every browser and legacy DNS resolver.
Why it matters: Bridges .sui into standard legacy browsers, expanding market reach massively.
Sui's evolution from a standalone L1 into a full-stack app platform, with SuiNS as the native naming and identity layer.
Why it matters: If Sui becomes a full-stack app platform, SuiNS becomes the default identity surface across that platform.
Linktree-style on-chain identity: attach social links, crosschain wallets, and custom avatars to a name.
Why it matters: Establishes .sui profiles as the central identity standard across the Sui app ecosystem.
Christie's-style, time-based auctions for domains — bid, set reserves, get offer notifications, and watch names.
Why it matters: Monetizes premium domain transfers, generating ongoing protocol fee revenue.
Precedent: ENS Auction Service
2.5% of each auction
Flows to: DAO treasury
Secure, immutable wallet-to-wallet messaging with anonymous first contacts — and a targeted-ads platform.
Why it matters: Utilizes $NS token as a messaging spam barrier and unlocks ad monetization.
Precedent: XMTP Wallet Messaging
$NS message fees + targeted advertising
Flows to: Protocol / advertisers
Make stablecoin transfers private by default while keeping transactions auditable for authorized parties.
Why it matters: Privacy removes a major blocker for using named stablecoin payments in real commerce.
Temporary premium pricing on expired names to stop bots sniping value — capturing it for the DAO instead.
Precedent: ENS temporary premium on expired names
Temporary premium pricing on expired domains
Flows to: DAO treasury
Buy SuiNS names natively inside the Slush wallet, streamlining onboarding and registration.
Why it matters: Reduces registration friction by embedding name registration directly in the wallet.
Privacy-preserving contact sync that surfaces which of your contacts are already on Sui — a 'People You May Know' for payments.
Why it matters: Dramatically boosts transaction frequency by surfacing friends via device contacts.
Precedent: Signal Contact Sync / ENS Social Graphs
Import an existing Web2 domain (e.g. acme.com) into SuiNS via DNSSEC, with no .sui purchase required.
Why it matters: Onboards millions of legacy Web2 domains without forcing domain rebrands.
Precedent: ENS DNS SEC Import (live since 2019)
Give every AI agent a .sui name as its identity and payment address, so agents can find and pay each other in stablecoins.
Why it matters: Agents could outnumber humans as name holders — the single biggest source of new registrations on the thesis.
Precedent: ERC-8004 agent identity + Coinbase x402 agent payments
Let apps on other chains resolve a .sui name, so a SuiNS handle works as an identity beyond Sui itself.
Why it matters: A name that only works on one chain is a smaller market — resolving everywhere widens the addressable demand.
Assign the voting power of staked/locked NS to a delegate while keeping your own voting rewards.
Use a .sui name or subname as the key to private chats, allowlists, event tickets, and members-only content.
Why it matters: Turns names into keys — every gated group becomes a recurring reason to own a .sui name or subname.
Precedent: Guild.xyz and Collab.Land token-gated Discord roles
Attach verifiable badges and credentials to a .sui name — proof of membership, attendance, KYC, or achievements others can trust.
Why it matters: Verifiable credentials make a name worth trusting — reputation that can't be faked raises the cost of leaving it.
Precedent: Unstoppable Domains badges & Ethereum Attestation Service (EAS)
Follow, and be followed by, other .sui names — a portable social graph every app can read, not locked inside one platform.
Why it matters: A portable follow graph makes a .sui name the social account of Sui — the more apps read it, the stickier the name.
Precedent: Ethereum Follow Protocol (EFP) — onchain social graph on ENS
Generate a shareable link or QR to be paid at your .sui name — request an exact amount, like a crypto-native invoice.
Why it matters: Lowers getting paid to a single link — turning the payments thesis into an everyday product.
Precedent: ENS payments on PayPal & Venmo
An optional pay-once tier where a premium name is owned forever with no renewals — for holders who want certainty.
Why it matters: Captures buyers who refuse renewal risk — new revenue without weakening the renewal base.
Precedent: SNS perpetual ownership (pay once, no renewals)
One-time premium fee in lieu of renewals
Flows to: DAO treasury / buyback
Log in to any app with your .sui name instead of an email and password — one wallet signature proves who you are.
Why it matters: Login is the highest-frequency reason to need a name — it turns .sui into everyday utility, not just a payment handle.
Precedent: Sign-In with Ethereum (EIP-4361), used across the ENS ecosystem
Use SuiNS names as the primary gaming identity across SuiPlay0x1 titles and ecosystems.
Turn a subname into a tradable NFT so it can be sold or transferred, then unwrapped back to a normal name — opening a subname marketplace.
Why it matters: Turns every valuable subname into a fee-generating, tradable asset — more sales, more buyback fuel.
Precedent: SNS tokenized subdomains (wrap/unwrap as NFT)
Protocol fee on each subname trade
Flows to: DAO treasury